Cookies Policy
Last Updated On 4 Feb 2021
WHAT ARE COOKIES?
Cookies are small text files of letters and numbers downloaded onto your computer or access devices when you access certain websites that you visit. They are widely used in order to make websites work, or work more efficiently, as well as to improve user experience.
We use cookies for a range of tasks. These include allowing you to browse between pages effectively, recording and storing your preferences and generally improving your online experience. They can also help to ensure that adverts you see online are more relevant to you. We also use similar technologies such as pixel tags and JavaScript to undertake these jobs.
If you visit our websites, we may deploy these technologies to provide an online service more suited to the device you visit on, as well as to prevent and detect fraud, and so keep you secure. When you visit our website, we collect information about your use of the site, such as information about the device or browser you use to access the site (including device type, operating system, screen resolution and so forth), the way you interact with it, and the IP address your device connects from. You may not be able to initiate or complete some activities within our secure online services unless these cookies or similar technologies are installed.
Some of the cookies we set are ‘session cookies’, which remain only for the duration of your browser session and are deleted when you exit your web browser. Others are ‘persistent cookies’, which remain on your device or computer for a period of time after you have exited your web browser.
By continuing to use our Websites, Products and Services, you agree the following types of coolies on your device. Please contact us if you have any questions regarding this or general questions regarding your cookies at security@gogaston.io.
TYPE OF COOKIES
STRICTLY NECESSARY COOKIES
Strictly cookies are essential in order to enable you to move around our website and use its features safely, such as accessing secure areas of our website. Without these essential cookies, services you have specifically asked for cannot be provided. These cookies do not gather information about you that could be used for marketing or retargeting purposes, nor do they remember where you have been on the internet.
This category of cookies cannot be disabled.
Some examples of strictly necessary cookies used on our websites are:
- SERVERID: To provide an improved and faster server time, this cookie identifies and the server that delivered the last page to the browser and therefore remembers which server should handle the user’s request.
- JSESSIONID: General purpose platform session cookie, used by sites written in JSP. Used to maintain an anonymous user session by the server.
- VIEWED_COOKIE_POLICY: This cookie is intended to remember the user’s preferences regarding the information provided on the acceptance of the cookie policy.
PERFORMANCE COOKIES
Performance cookies improve the performance of our Site. These cookies collect information about how visitors use our Site, for instance which pages visitors go to most often, and if visitors get error messages from web pages. These cookies don’t identify you personally. All information these cookies collect is aggregated and anonymous. These cookies enable us to manage errors and the performance and design of the Site, to track ad response rates and your visits to our affiliate websites, and to show you which shows are most popular.
In limited cases for online application issues, these cookies enable us to identify specific issues you may have had.
Some examples of performance cookies used on our websites are:
- ADOBE ANALYTICS: Adobe Analytics provides us with the ability to understand how visitors use our website. Data such as navigation around the site, duration and frequency of sessions and popularity of content are a few examples of information we analyse to make website improvements to better consumer experiences.
- GOOGLE ANALYTICS AND GOOGLE UNIVERSAL ANALYTICS: Using Google Analytics cookies we are able to analyse user sessions on our website, such as traffic source, session duration, number of visits etc. Google Universal Analytics enables us to collect information about how visitors use our website, allowing us to make improvements where necessary. Using cookies, a randomly generated number is assigned on page requests on our website; with these we can analyse both visitor and campaign data.
- QUBIT: Qubit captures anonymous visitor data such as number of page views and landing pages which we use to analyse a visitors entire journey. From this we’re able to determine trends relating to online user behaviour and test the effectiveness of our content, making website improvements to deliver even better consumer experiences.
- Customer Communication Data: This includes communication you send to us, reviews, feedbacks and content including photos you upload.
- YAHOO! ANALYTICS: Yahoo Analytics collects data that will allow us to not only improve our products and services, but also provide advertisements about goods and services and content that are of interest to users.
FUNCTIONAL COOKIES
Functional cookies save you time. These cookies remember your user name and can also be used to remember settings that you can customise. These cookies allow us to remember choices you make (e.g. whether you want to share your activity on Facebook) and provide enhanced, more personal features. They may also be used to provide services you have asked for such as watching a video or commenting. Without these cookies, we won’t be able to distinguish you from other users and, as a result, save you time.
Some examples of Functionality Cookies used on our websites are:
- ADDTHIS: AddThis provides us with the tools to assign a randomly generated ID to each web browser and thus collect visitor sharing data. By that we mean we will be able to see statistics such as how many people shared our content, but also we can then use aggregated browsing data to uncover whether visitor with a certain interests are more likely to share our content. This allows us to better understand our visitors and tailor the content on our website as well as platform for their needs and interests.
TARGETING COOKIES
Targeting cookies are used to collect information in order to deliver adverts more relevant to you and your interests. These cookies also allow you to ‘like’ and ‘share’ our pages via social networking sites such as Facebook.
These cookies and similar technologies gather information about your browsing habits. They remember that you’ve visited a website and share this information with other organisations, such as advertisers and platforms on which we advertise. Although these cookies and similar technologies can track your visits to other websites, they don’t usually know who you are.
Some examples of Targeting Cookies used on our websites are
- GOOGLE REMARKETING: Remarketing facilitates post-visit advertising with those who have visited or interacted with our website to encourage return visits.
- BING EVENT ADS: Bing Event Ads builds lists of visitors who have searched for certain terms and clicked on results using their search engines. By doing this, we can create a more customised online experience, tailoring our advertising to user interest.
- FACEBOOK CONVERSION: We use Facebook pixels on certain pages of our website for conversion tracking. This lets us to optimise our Facebook advertising accordingly to show ads to people who it would be of more interest to.
THIRD-PARTY COOKIES
Our Site allows third parties to set cookies on your device (e.g. Facebook). This means that when we display content from a third party, this third party may set their own cookies or similar technologies onto your device. We do not control the use of such cookies and in many instances have no access to the data collected by these third parties. Third party use of cookies is subject to their respective privacy policies.
COOKIES IN EMAILS
In addition to the cookies we use on this website, we also use cookies and similar technologies in some emails and push notifications. These help us to understand whether you have opened the email and how you have engaged with it; knowing which articles are most popular with our customers helps us to improve and optimise our content for the future. Cookies will also be set if you click on any link within the email.
HOW TO MANAGE COOKIES
You can manage cookies to a certain extent by amending and setting controls on your internet browser (e.g. via your “Preferences”). You should be able to:
- Block specific cookies (e.g. from third parties and advertisers) or all cookies either across the web or from a particular website; and
- Receive notifications when cookies are set.
If you want to disable all cookies, please be aware this will make browsing our websites much slower and some of the features described above when using strictly necessary, performance and functionality cookies will not be available to you.
However, we understand that this is your decision and you can find more information on how to control your cookies via your browser settings at: https://www.youronlinechoices.com.